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Data Policy

This Privacy Policy applies to information, including personal information, collected by BRITA Australia/New Zealand (hereinafter BRITA) and its affiliated companies and subsidiaries of its Australian and New Zealand customers.

In this Privacy Policy, the expressions “BRITA”, “BRITA Australia”, “BRITA New Zealand”, “we”, “us” and “our” are a reference to BRITA Australia/New Zealand.

BRITA is committed to the protection of customer’s privacy and personal information, and supports a general policy of openness about how we collect, use and disclose your personal information.

When you use the BRITA website your privacy is protected under the Privacy Act 1988 (Cth) for Australian users, and the Privacy Act 1993 (NZ) for New Zealand users. Personal information may only be disclosed in accordance with the exemptions provided under the Act/s. You agree to submit to the exclusive jurisdiction of the courts of that jurisdiction.

We strongly recommend that you take the time to read this Privacy Policy and retain it for future reference.

By using our website or by accepting the terms of one of our agreements which refer to this privacy policy, you are agreeing to the terms of this privacy policy. We reserve the right to modify our privacy policy as our business needs require. We will post such changes on our website after which your continued use of the website or your continued dealings with us shall be deemed to be your agreement to the modified terms.

By using this site, you consent to the processing of your personal data by BRITA as set forth in this Privacy Policy. Your personal data may be processed by BRITA and BRITA subsidiaries’ outside Australia and/or New Zealand. By giving us your personal data you explicitly consent to the personal data being transferred outside Australia and/or New Zealand.

Please note that depending on the area of the site from which you access or select a particular product or service, you may be required to enter different or additional personal data.

Collection and Use of Personal Information

Personal Information means information or an opinion (including information or an opinion forming part of a database) whether true or not, and whether recoded in a material form or note, about an individual; whose identity Is apparent or can be reasonably ascertained from the information or opinion.

Your personal data is processed, held by and used for the purposes of BRITA. Personal data is any data which makes it possible to identify your person, e.g., your name, your address, your telephone number or your email address. We will only use or disclose your personal information for the primary purposes for which it was collected or as consented to. We will only collect and use personal data where this is permitted by law or if you have given your prior consent.

The collection of your personal data serves to allow you to use the services and offers of BRITA and to enable us to handle your orders. We collect personal data in particular for the following purposes :(a) the verification of your identity;

  1. the processing of orders (either by us or you), including to communicate with you concerning such orders;
  2. the administration and management of our or your services, including charging, billing, credit card authorisation and verification and collecting debts;
  3. the maintenance and development of our services, products, business systems and infrastructure;
  4. to provide customer service functions, including handling customer enquiries and complaints;
  5. to offer you upgrades, updates, or other content or products and services that may be of interest to you;
  6. our compliance with applicable laws;
  7. the sale, and matters in connection with a potential sale, of our business or company to a third party.
  8. opening a customer account;

We may also use or disclose your personal information and in doing so we are not required to seek your additional consent:

  1. when it is disclosed or used for a purpose related to the primary purposes of collection detailed above and you would reasonably expect your personal information to be used or disclosed for such a purpose;
  2. if we reasonably believe that the use or disclosure is necessary to lessen or prevent a serious or imminent threat to an individual’s life, health or safety or to lessen or prevent a threat to public health or safety;
  3. if we have reason to suspect that unlawful activity has been, or is being, engaged in; or
  4. if it is required or authorised by law.

In the event we propose to use or disclose such personal information other than for reasons above, we will first seek your consent prior to such disclosure or use.
Except with your consent, we will not sell, license, trade or rent your personal information to or with others. BRITA may share personal information with third parties engaged to assist us in providing services to you or to carry out one or more of the purposes above. These service providers are prohibited from using your personal information for any purpose other than to provide

Your persona information will only be provided to third parties within the scope of the aforementioned purposes. In all other cases, your personal data will not be disclosed to any third party without your prior consent, unless we are required to do so by court order or by order of public authorities.
Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of the BRITA website, to prepare reports on its activities and share them with other Google services.

Google may use the data collected to contextualize and personalize the ads of its own advertising network.

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files that are stored on your computer and that enable your use of the website to be analysed. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating you use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above

Google will use this information to analyse your use of the website, compile reports on the website activity and provide the website owner with additional services relating to Internet and website usage. The IP address provided by your browser as part of Google Analytics is not merged with other data from Google.. You can also prevent the detection of cookie-generated data related to your use of the website (including your IP address) by Google, and the processing of this data by Google, by downloading and installing the browser plug-in from the following link

Server Log Data

Whenever you visit our web pages, the data of your visit (such as your IP Address, the date and time of your visit, the pages accessed, as well as your web browser’s type and operating system and the domain name and address of your internet service provider) will be stored temporarily in a log file. Storing such so-called server log data is absolutely necessary both for technical reasons and to ensure system security. Such data will be evaluated on an anonymous basis, and only for statistical purposes and for the purpose of improving the quality of our internet presence, by the service providers commissioned by us. No server log data will be associated with the personal data of a particular individual. In particular, no server log data will be combined with other data sources.

We regularly analyse these server logs in anonymous form for statistical purposes (click stream analyses) in order to find out how our webpage is used. Based on this insight, we optimize our website.


A cookie is a piece of information that our web server sends to your computer (more precisely, that is stored in your browser directly) as soon as you visit the website. You can prevent the setting of cookies by configuring your browser software accordingly. If necessary, consult the manufacturers website for instructions on how to do this.

With a view to organizing our internet presence in a user-friendly manner and adjusting it as best as possible to your needs, we use cookies in some of the areas. “Cookies” are small text files which are stored locally on the hard disk of your computer, where they are kept available for subsequent retrieval; such cookies facilitate the use of our online offers.

The following table identifies the the cookies including a description which are in use on the BRITA website:

Cookie name Description
__utma__utmb These cookies are set by Google Analytics and are used to collect non-personal information about how visitors use the websites/apps. utma expires after 2 years. utmb expires after half and hour.
__utmc The information is used to create reports showing website usage which help us improve the websites/apps. The information is anonymous. Expiry is session based and will expire when browser is closed.
__utmz Google have developed the “Opt-out Browser Add-on” which stops information being sent to Google Analytics even if cookies are enabled in your browser. Expires after 11 hours.
woocommerce_cart_hash This cookie contains information about the cart as a whole and helps WooCommerce know when the cart data changes.
woocommerce_items_in_cart This cookie contains information about the cart as a whole and helps WooCommerce know when the cart data changes.
wp_woocommerce_session_ This cookie contains a unique code for each customer so that it knows where to find the cart data in the
database for each customer. No personal information is stored within these cookies.

If you want to express your consent or objection to Cookies you may set your web browser to notify you when you receive a cookie or to disable cookies altogether. Our website may not function properly as a consequence.

The following links provide specific information about the most commonly used browser:

Internet Explorer:
Mozilla Firefox:

Data Quality and Security

We have taken the steps to help ensure your personal information is safe. BRITA uses industry standard on line security measures and any personal data exchanged between you and BRITA will be transferred via encrypted state of the art connections. All personal data is housed in secure, access restricted areas. Only employees who need the information to perform a specific function are granted access to personally identifiable information.

Please note we cannot guarantee the security of all transmissions or personal information.

Notwithstanding the above, we will take reasonable steps to:

  1. make sure that the personal information we collect, use or disclose is accurate, complete and up to date;
  2. protect your personal information from misuse, loss, unauthorized access, modification or disclosure both physically and through computer security methods; and
  3. destroy or permanently de-identify personal information if it is no longer needed for its purpose of collection.

The accuracy of personal information depends largely on the information provided to us. It is recommence that any user informs BRITA of any errors in their personal information, and keeps BRITA up to date with any changes to personal information.

We take technical and organizational security measures in order to prevent your personal data administered by us from being accidentally or deliberately manipulated, lost or accessed by unauthorized persons. Our data processing and our security measures are continuously improved in line with technological developments.

Links to other sites

If you follow a link to a third party website from our site, the website policy of the third party website applies and we accept no liability for breaches of privacy. We cannot be responsible for the privacy practices of these sites and you should refer to these sires’ privacy policies for details.

Access, Correction and Deletion

You are entitled to have access to any personal information relating to you which we possess, except in some exceptional circumstances by law. You are entitled to edit or delete such information unless we are required by law to retain it or permitted to retain it in accordance with this Privacy Policy. However, we may keep track of past transactions for our accounting and audit requirements. Furthermore, it may be impossible to completely delete your information because some information may remain as backups.

If you would access, delete, or correct any records of personal information we have about you, you are able to access, update and delete that information (subject to the above) by contacting us at

BRITA Australia and New Zealand
P.O.Box 4066
Macquarie Centre, NSW, 2113

We reserve the right to charge a fee for searching for and providing access to your information.

Retention of Data

Your data will be retained for as long as is necessary for the performance of our services or for as long as we have a statutory or legal duty to retain your data.

Revoking Your Consent

You can revoke any given consent to the collection and use of your data as well as any registration at any time in whole or in part with effect for the future. In this case, we will promptly delete your data to the extent requested or block your data from further use. For this purpose, please send an according notice to the following address:

BRITA Australia and New Zealand
P.O.Box 4066
Macquarie Centre, NSW, 2113


If you have any queries concerning the collection and use of your personal data by BRITA, we will be glad to inform you at any time.. Should you want your data to be corrected, blocked or deleted, or should you have any complaints, need any information or have general questions regarding privacy policy, we will also be glad to help. For this purpose, please contact BRITA at

BRITA Australia and New Zealand
P.O.Box 4066
Macquarie Centre, NSW, 2113

The privacy statement given here applies only to the eShop website.
As of December 2013

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